Even when employee benefits material is well translated and presented in Spanish, many companies find that Spanish speakers are still reluctant to participate and instead opt out of very valuable opportunities for health coverage, retirement plans, etc. This tendency is frustrating to HR professionals, brokers and benefits providers who have invested putting together a Spanish presentation.
This discussion addresses misconceptions Spanish speakers commonly hold about insurance and finance in this country and present practical and cost-effective strategies for conducting effective enrollment meetings and maximizing participation among Spanish speakers in benefit plans.
This audio conference covers:
- Misconceptions about Spanish-speakers as investors
- The Importance of the Spanish-speaking market
- Why Spanish-speakers aren't participating in insurance and retirement plans, even when their employers offer excellent benefit packages
- How to maximize participation in benefit plans among Spanish-speakers
- Effective tips for conducting effective enrollment meetings
About the speaker:
Melissa Burkhardt With an MA in Education from Columbia Teachers College, Melissa Burkhart was a teacher for ten years, working closely with Spanish-speaking students and their families. She is currently the president of Futuro Sólido USA, a Spanish-language agency emphasizing bridging cultural as well as language barriers. Designed as a resource for companies that either hire or sell to Spanish speakers, Futuro Sólido has served the insurance industry for over seven years.
Melissa has presented extensively on strategies to address Spanish speakers' resistance to employer-sponsored benefits. She has done numerous presentations and radio and television appearances, and her articles on issues relating to the Spanish-speaking workforce have appeared in several publications.
Who should attend?
- HR Managers
- Benefits Specialists
- General Managers
- Safety Trainers
- Supervisors
- Production Managers
This audio conference is rated General Interest.
To learn more about Spanish translations, please visit ForeignExchange Translations website by clicking here