Patient recruitment is often mistakenly equated with advertising, when in actuality it is a considered collection of practices in response to a problem or a set of risks. The discipline is still new to many world regions outside of North America, presenting challenges both in acceptance and in practice among study professionals globally.
This audio conference will focus on overcoming those challenges in order to successfully conduct patient recruitment globally using the most appropriate, effective, and ethically acceptable tactics. In addition, it will also illustrate methods for culturally adapting patient recruitment practices - particularly creating patient communications (including advertising) - to resonate with target populations in each country.
This audio conference covers:
- Definition of patient recruitment as a full-fledged discipline, including the variety of sophisticated practices/interventions available to conduct recruitment
- Research results to challenge cultural precedents that can hinder effective recruitment practices, including insights into country study managers and ethics committees
- A process for assessing and modifying recruitment materials and techniques that can be applied to any region of the world
- Illustrations of culturally adapted recruitment campaigns with supporting rationale
About the speakers:
Rob Laurens is a lead member of BBK Worldwide’s creative and strategic services group. Drawing on 12 years in patient recruitment, he directs or plays a major role in the development of new sales and customer relations, protocol analysis, strategic briefs, and focus groups. With strategic and creative talents and expertise, Rob also serves BBK as a principal copywriter, using his deft ability to translate the unique and often complex positionings, strategies, and messages of healthcare clients into approachable and compelling creative and copy.
He has produced print ads, radio and television spots, direct mail, and brochures for the complete range of BBK clients – from providers and pharmaceutical companies to medical device companies and public health institutions. Rob has led development of patient recruitment advertising in all therapeutic categories covered by BBK, and published articles in industry trade publications, most recently International Clinical Trials.
Matt Stumm develops and executes creative concepts for BBK Worldwide global client campaigns, ensuring the successful execution of the cultural adaption process with BBK's alliance companies abroad. With more than four years in the patient recruitment field, Matthew has successfully led creative concept development and execution for client campaigns across all advertising outreach vehicles, including interactive design.
He has produced campaigns in many therapeutic areas, including HIV/AIDS, rheumatoid arthritis, congestive heart failure, and breast cancer, among others. Mathew is also responsible for BBK's promotional, sales, and product development vision and efforts, including concepting, product packaging and promotion, Web and print collateral, trade show, and advertising. With a masterful eye for effective visual communication, he guides creative execution in harmony with BBK's mission and strategy.
Who should attend?
- Clinical operations directors
- Clinical research directors
- Recruitment department heads
- Global trial leaders
- Study managers
- Clinical reserach outsourcing
- Country managers
- Country monitors
This conference is rated General interest.