Multimedia files using audio and video (A/V) have become an important part of training material and corporate communications for companies wanting to effectively address a global audience. However, this enriched content presents new challenges during the localization process: the multimedia component adds dramatically to the impact of communications, but can also prove costly if not handled properly.

This audio conference presents an overview of A/V localization, including a review of the various options for localizing A/V content, and the associated cost implications. Our speaker also discusses content development with an eye to streamlining translation, and provides strategies for organizing your assets to reduce translation and localization costs as well as turnaround time. Attendees also learn the common pitfalls to avoid during the multimedia localization process.

This audio conference covers:

• How to develop localization-friendly multimedia content
• Avoiding pitfalls when localizing multimedia content
• The pros and cons of subtitles vs voiceover
• The different options when localizing video
• How to organize your assets to reduce localization costs

About the speaker:

Xavier Marchand is the COO of JBI Studios in Los Angeles, a leading provider of multimedia localization services for audio, video, and e-learning content. With extensive experience in the niche market of audio and video localization, Xavier has hosted many webinars and training sessions on the production of foreign language audio and video content, and is a frequent speaker at events such as Localization World or the ALC Conferences (Association of Language Companies). He holds a BA in Engineering from Ecole Polytechnique in Paris, an MA from Ecole des Ponts et Chaussées in Paris, and an MA from University of Tokyo. He is fluent in French, English and Japanese.

Who should attend?

• Localization Managers
• Training
• Marketing
• Regulatory Compliance
• Business Development