In uncertain economic times, it is vital that companies develop strong, identifiable, unique and protectable trademarks and brands. In this presentation, the speaker covers the entire range of brand development, including brand selection, trademark searching and counseling, international brand registration and brand expansion.

Brand owners must also protect against encroachment. This includes developing strategies to safeguard against improper importation of counterfeit or infringing merchandise, and knowing the steps that can be taken at the border to prevent it. Other enforcement targets discussed include counterfeiters operating at the local level; distributors, exporters and manufacturers operating up the commercial line; and infringers who do not directly copy a brand, but use marks likely to cause confusion. The presentation also covers brand development and enforcement over the Internet.

This audio conference covers:

• Criteria for selecting brands
• Steps to search for brand availability
• What types of trademark filings are appropriate under what circumstances
• What product and service categories should be covered by trademark filings
• Enforcing your rights efficiently and economically
• The impact of the Internet on brand enforcement and development

About the speaker:

Anthony F. Lo Cicero has extensive experience in all aspects of intellectual property law, including patent litigation and counseling, trademark and brand protection and enforcement. Over the past 25 years, Mr. Lo Cicero has represented many of the most prestigious manufacturers and retailers in the United States, advancing brand development and enforcement strategies ranging from anti-counterfeiting and trademark infringement protection to trade dress and Internet domain matters. He is a frequent speaker and has lectured on patent infringement, trademark dilution, anti-counterfeiting, arbitration, intellectual property damages and recovery, domain name disputes, and Internet-related issues.

Mr. Lo Cicero graduated cum laude from Polytechnic University with a degree in electrical engineering. He received his law degree from Brooklyn Law School where he graduated cum laude and was the Assistant Managing Editor of the Brooklyn Law Review.

Who should attend?

• Marketing executives
• Advertising executives and representatives
• In-house trademark counsel
• Outside trademark counsel
• Chief executives and decision makers
• Internet officers

This audio conference is rated General Interest.

*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.