The European IVD market is widely considered lucrative for its steady growth and strong potential. As such, revenue generation from the EU marketplace is a key factor in the business plans for most new IVD products. One of the major challenges for any IVD product manufacturer is to achieve rapid European market penetration and establish a sustained market presence. However, in most cases a one-size-fits-all approach will not be successful.

In this audio conference, our speakers draw upon their experience in the European IVD marketplace to give attendees an overview of the key European markets to consider when developing a strategy, and provide expert advice on how to tailor your approach accordingly. The presentation focuses on the challenges that need to be addressed by any IVD product manufacturer when preparing to enter the milieu that is the European market.

This audio conference covers:

• Common pitfalls IVD manufacturers encounter
• Things to consider before you start
• Key European territories, basic structures and trends
• Specific considerations for certain countries
• Pricing challenges and reimbursement rules
• Specific approaches to the European market and getting into the right places

About the speakers:

Paul Kenny and Janine Kukula are the founders of KKPD, a Munich-based company that specializes in helping IVD companies develop their European market position. Between them, they have over 20 years of experience in the healthcare business. Their expertise includes sales, marketing, customer support, clinical trials and regulatory affairs at both a pan-European and global level.

Paul Kenny started his career working in the medical laboratory before joining industry. Over the years he has accumulated a vast knowledge of the healthcare market and has been involved in multiple major product launches throughout the world. Paul has worked at all levels of the medical device market, including sales, customer support, marketing and regulatory affairs. He has presented at many international congresses, including the IFCC, AACC and EGTM.

Janine Kukula has a strong background in molecular biology and a broad experience in medical devices. She has worked in sales, customer support, clinical trials and marketing. Janine has a strong knowledge of the German-speaking markets and the specific issues associated with them.

Who should attend?

• International Sales Managers
• Marketing Directors/Managers
• Business Development Managers
• Product Managers
• Chief Scientific Officers
• Senior Management

*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.