The health care environment is in a state of flux, and hospitals and physicians must deal with constant change and a variety of other challenges in meeting their goal of providing the best patient care possible. The good news for drug and device companies is that there exist within this climate opportunities for expanding and strengthening the relationships between clinicians and industry. Life sciences companies can add value by providing information and training sessions, ideas for expanded use of products within the scope of regulatory approval, and advice on how to get approval for expanded use of already approved technology.

In this audio conference, attendees learn ways in which they can capitalize on the current health care environment to further develop their clinician relationships, how this benefits both doctors and their patients, and why it simply makes good business sense.

This audio conference covers:

• How quality care can drive financial success
• Expectations of 'meaningful use' and the major impact they have on reimbursement
• Ways in which industry can help practitioners with productivity
• How to provide carefully planned, easy to use, accessible materials for staff training and education
• Why today's practice environment provides an opportunity for creative and supportive relationships between clinicians and industry

About the speaker:

Clair M. Callan, MD, MBA, CPE, FACPE is the CEO and Founder of Callan Consulting, a company that focuses on healthcare issues, primarily quality and patient safety. Callan has been the Senior VP of Professional Standards of the AMA, as well as Vice President, Science, Quality and Public Health from 1999-2004. Prior to that she was the Vice President, Medical and Regulatory Affairs & Advanced Research for Abbott Laboratories.

Callan was responsible for the development of Sevoflurane, launched in 1992, and for the introduction of PCA in 1985. She has also been involved with Medicaid programs. Currently she is the Secretary/Treasurer of the American College of Physician Executives and is on the Board of the American College of Medical Quality.

Who should attend?

• Clinical Directors/Managers
• Physicians
• Trainers/Education Directors
• Quality Assurance
• Regulatory Affairs