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Audio conference highlights

If you are a scientist, researcher, QA/QC, or product development expert, you are dealing with complex concepts, specialized material, and information that may have taken years to master. But sooner or later, you need to communicate what you know to audiences who are not as technically experienced and knowledgeable as you: your company’s management, regulatory bodies and the general public.

This challenge is difficult. On the one hand, you need to ensure that what you communicate is technically correct and appropriately precise. On the other hand, you need to make complex ideas clear, easy to understand and memorable. How do you strike that balance, and tread that fine line between talking over the head of your audience and "dumbing down" your presentation to the extent that your core message is lost or distorted? This audio conference provides attendees with proven techniques for meeting the communication challenge.

This audio conference covers:

• Creating a strategy that organizes the entire communication process
• Using an introduction to frame your message
• Sequencing ideas so your communication flows
• Using story-telling techniques to focus your audience’s attention
• Employing metaphors to convey complex ideas simply and powerfully

About the speaker:

Karl Keller is principal of Communication Partners, Evanston, IL, a consulting and training firm specializing in business communication. Communication Partners has worked with leading companies in the health care and pharma industries, including Abbott, Amgen, Baxter, Eli Lilly and Medtronic. He is currently teaching in the Quality Assurance and Regulatory Sciences masters program at Northwestern University. He has also taught English at Northwestern University and the University of Illinois-Chicago, worked as a journalist, and spent over a decade as an executive in the financial services industry.

Karl has co-authored two books: How to Raise Capital: Preparing and Presenting the Business Plan and Graphics and Visual Communication for Managers. Karl holds an MBA in Finance/Marketing from Northwestern University, an MA in English, also from Northwestern University, and a BA in English from the Pennsylvania State University.

Who should attend?

• Regulatory Affairs Managers
• Bioengineers
• Project Managers
• Quality Assurance/Quality Control Managers
• Product Managers
• Researchers at any level, including PhDs

*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.