Organizations invest tremendous amounts of resources on delivering the framework for a great user experience - fabulous website, robust content management infrastructure - yet when it comes to the content itself, there's often a gap. The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, inappropriate and hard to find.

If you're being asked to use your content in more than one way, you might be at the stage where the “more” part includes unfamiliar methods or technologies, syndication or collaborative creation, localization or social media, or communities and user-generated content. This session covers the strategies for delivering the content in ways that meets the user experience needs with sufficient quality to deliver on your brand.

This audio conference covers:

• The concepts of content strategies, the principles behind it and the market forces driving the trend toward convergence, integration and syndication
• Opportunities created by content strategies in various contexts, from marketing material to technical documentation, support documentation and user-generated content
• The changing nature of content to allow for a positive user experience, and the changes in processes to support it
• Ways to prepare your organization to adapt and allow content convergence to drive improvements in business efficiency and customer relationships

About the speaker:

Rahel Anne Bailie is a content strategist who merges information architecture, usability, and communication principles to ensure that the focus of content and the supporting technologies focus on results. She considers the ultimate ability of end users, both internal and external, to successfully complete the tasks that further the organization's intended goals to be the critical success factor for any project. Her experience in designing content strategies, which may span product content to supporting marketing and technical content to social media, brings an integrated approach intended to design for user experience, to further corporate goals.

Rahel has an intimate understanding of end-to-end projects, from requirements-gathering to implementation and evaluation. She has been innovation strategist for the STC Canada West Coast association for a number of years. She was elected Fellow of the Society of Technical Communication in 2009, and holds memberships in related professional associations such as IAI, UPA, ISF, CM Pros, HTCE, and VanUE in order to keep current in pertinent practice areas.

Who should attend?

• Communications Directors
• Information Technology Departments
• Marketing Professionals
• Branding Departments

*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.