Have you ever thought about which websites you love to visit and why? Why are some sites so hard to use?

Usability isn’t a "nice-to-have" in web design — it is essential. If people find it hard to do what they need to on the your website, then research shows they just won’t use it. According to Arthur Andersen, "More than 83% of Internet users are likely to leave a website if they feel they have to make too many clicks to find what they're looking for."

Designing and building a corporate website is an expensive and time-consuming undertaking, and too often, the end product falls short of what visitors want. This presentation looks at how to incorporate usability thinking into website design, discussing common approaches to get customers involved to find out what they need, and how to evaluate and test your site for usability.

This audio conference covers:

• What is usability
• The elements of user experience
• Critical design principles & best practices
• Tools to help you think about your customers during site design
• Insights that can help drive design success

About the speaker:

Daniel Szuc is Principal Usability Consultant at Apogee, a usability consulting services company based in Hong Kong – (www.apogeehk.com). Daniel has over 15 years experience in user experience and previously worked on a usability team for Telstra Australia and has lectured about usability and user experience in Hong Kong, China, Singapore, Malaysia, Australia, the USA, New Zealand and Japan. He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Daniel is the Vice President of the Usability Professionals Association and holds a BS in Information Management from Melbourne University in Australia.

Who should attend?

• CEOs and CIOs
• Chief Marketing Officers (CMOs)
• Product Managers
• Product Marketing
• Engineers, IT and Development
• Marketing & Communications
• Sales
• Operations and Strategy
• Design and Usability
• User Experience and Market Research
• Copywriting