Do you cringe at the thought of being asked tough questions by reporters? Do you find yourself perspiring and getting tongue-tied under rapid-fire questioning? You’re not alone. But whether you are dealing with a corporate crisis or simply promoting a new product, being able to work effectively with the media is a valuable skill to acquire.
In this dynamic and information-packed presentation, top consultant and political communications commentator and critic Ruth Sherman highlights the skills necessary to make the most of your media contact. Participants learn what and what not to do, as well as how to promote a positive, professional image whether on-camera, microphone or during a live press conference.
Drawing on 18 years of experience as a consultant to corporate, political and celebrity clients, the speaker shares stories from the front lines and provides attendees with the tools to feel confident and prepared for that next encounter with the media.
This audio conference covers:
- What to expect in various press-related environments
- Developing primary corporate messages and supporting information
- Techniques for returning to YOUR message, regardless of the question
- How maintaining the presence of mind to answer any query is as easy as “A-B-C”
- Message strategy: It’s not what you say – it’s what audiences hear
About the speaker:
Author, speaker, consultant and communications expert Ruth Sherman, MA, works with business leaders, politicians and Oscar-winning celebrities on high-stakes communications of all kinds. In business for 17 years, Ruth has worked with some of the world’s largest and most prestigious companies, both in the U.S. and overseas. Regarded as one of the foremost authorities on political communication, Ruth is widely quoted in the national press, arguing that communication skills and style can make or break a race. She was especially busy this past election season and journalists continue to seek out her opinion on communication matters of all kinds.
Ruth is the author of the best-selling book, Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything
which has been named a Library Journal Best Business Book. In addition, she is an “expert blogger” for Fast Company Magazine’s online portal, FastCompany.com, where she posts regularly on leadership communication. In her speeches and workshops, Ruth Sherman addresses communication issues that everyone faces, wonders and worries about. She is an active volunteer and has served on several non-profit boards.
Who should attend?
- CEOs and other C-level Managers and Business Leaders
- Marketing and Communications
- Public Affairs
- Public Relations
- Anyone with responsibility for external communications
*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.