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Harnessing the Marketing Potential of Social Networking Sites

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Audio conference highlights


You’ve heard of social networking through popular sites like Twitter, Facebook and LinkedIn. But how can you make these and other sites work to your professional advantage? From recruiting top talent to targeted marketing touches, social networking is an extremely valuable tool that is making the business world think outside the box. Even top level executives at major corporations are ‘tweeting’ their way closer to their customers and employees.


If you are new to the world of online social networking, this audio conference teaches you where to go and how to construct a network that is a powerful relationship builder, not a time waster. If you’ve explored social networking with little results, this presentation provides some great tips and resources to help you focus on what is important and what will help grow your business.


This audio conference covers:


  • How to use your online networking time wisely and get results
  • Why planning a road map of your network is so important
  • Unique ways to use social networking
  • The value and benefits of social networking to your brand
  • Helpful tips and resources to get you started


About the speaker:


Michelle Burns is a freelance writer and marketing consultant with over 15 years experience in marketing, IT and business. As owner of The Word Zone LLC, she has worked with clients around the globe, including major corporations like Microsoft and Nokia.


With her background in marketing and technology, Michelle specializes in helping clients use web-based marketing more effectively, studying and researching Internet marketing trends, tools and statistics, and creating concepts specifically for the way material is processed online.


Michelle is also a senior writer for the Nurture Institute, a leading marketing agency in the New York area. Here, she works directly with top clients to create powerful long-term campaigns. Prior to launching The Word Zone, Michelle served as Director of Marketing and Technology for an environmental sales rep firm.


Who should attend?


  • Sales
  • Marketing
  • Human Resources & Recruiting
  • Management
  • Customer Service
  • Any professional who wants to use social networking effectively and efficiently


*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.

Speaker & Time

Michelle Burns, The Word Zone, LLC
Harnessing the Marketing Potential of Social Networking Sites
Duration: 60 minutes
Discount: Buy 2 items, get 25% off your order using coupon code FX25%OFF
Event Type: Previously recorded on 2009-04-28
Item #: ac20090428
28 Apr 2009 
Registration Price:
$249.00

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by T.K.
Marketing Manager
This was definitely a high-level, but well conveyed presentation on the idea of social networking and its use in the marketplace. It helped clarify which tools are used for B2B versus B2C.
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