This event is sponsored by
Life sciences companies go to great lengths to provide patients and users with all the information they need to use products safely and effectively. But how do you ensure those patients understand what you are telling them? According to the Institute of Medicine, nearly half of the adult population in the United States may lack the skills needed to function within the healthcare system. The FDA says patient materials should be written at a 6th to 8th grade reading level, while recently revised European Commission guidelines call for "well designed and clearly worded" package inserts.
In this presentation, the speaker provides attendees with the tools to overcome some of the challenges encountered when communicating written health care information. The presentation includes a brief overview of health literacy in the U.S., and discusses how plain language, organization and format can all be used to create PPIs, medication guides, marketing collateral and patient education materials that conform to current regulatory guidelines.
This audio conference covers:
- What makes readability so important
- Recognizing what makes a document difficult to read
- How to assess the readability of your documents
- Making your writing more reader-friendly
- Formatting tips to increase comprehension
- Creating a list of common synonyms
About the speaker:
Michael Aldridge, MSN, RN, CCRN, CNS is a faculty member at the University of Texas at Austin School of Nursing, and teaches pediatric nursing clinical courses, pediatric nursing lecture courses, and general assessment courses. He also teaches an elective course about complex health issues in children and families, and guest lectures in the clinical nurse specialist courses. In addition to pediatric clinical issues, Mike frequently writes and speaks about designing readable patient education materials and innovative teaching techniques.
Mike graduated from The University of Texas at Austin School of Nursing with his BSN in 1997 and his MSN in Parent-Child Nursing in 2004. He holds certification as a pediatric critical care nurse and as a Parent-Child Clinical Nurse Specialist. His clinical practice has focused in general pediatrics, pediatric critical care, pediatric transport, and pediatric dialysis. In addition to working as a bedside nurse and flight nurse, Mike worked as a nurse educator and Clinical Nurse Specialist in the Pediatric ICU before beginning teaching in 2005.
Who should attend?
- Marketing
- Writers and Editors
- eMarketing and Web Content Creators
- Brand Managers
- Patient Advocacy Managers
- Communications Directors
- Project Managers
- Patient Communications Managers