Medical companies are increasingly sponsoring global research projects – but is this research effective? How can cultural and linguistic differences be managed to ensure the integrity of the result? Are differences between cultures just skin deep or do they extend to personality? How can we create research metrics that will have consistent meaning around the world? In this Webinar we will provide understanding of these issues and tools for managing global research projects
This audio conference covers:
- How to design and manage global market research to obtain a consistent and meaningful result
- How the sociology and anthropology of target countries plays a huge role in determining how to conduct research there
- Using the principles of human psychology to provide consistency and understanding
- Building mathematical models to adjust results for consistency, even with qualitative research
About the speaker:
Peter Simpson Peter Simpson has thirty five years of business experience, living and working in the US, UK and Belgium. He has operated in most of the world's major markets, including Japan and all of Europe. Peter’s experiences have included General Management, CFO and Strategic Planning Executive as well as acquisitions and divestments, all within the precursor units of AstraZeneca.
He has been researching and developing psychology based methodologies for medical market research for seven years and has developed a number of novel techniques and processes. Peter now serves as President of Segmedica, Inc. - a full service market research company.
Who should attend?
- VP, Director, Manager Marketing
- Product Director or Manager
- VP, Director or Manager Market Research or Business Analytics
- Global Marketing, Product Management or Direction
- Business Development
*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.