On occasion, even when material and instructions are translated well, employers do not get the response that they need from Spanish-speaking employees. This happens not because of a lack of desire to be a valuable employee, but because of Spanish speakers’ misconceptions about what it takes to be a valuable employee in the United States.
In this audio conference we will address common challenges for employers---apart from the language barrier---and will offer various strategies for improving morale and encouraging desired behavior like compliance with training and regulation and participation in benefit plans.
This audio conference covers:
- Communicating more effectively with Spanish-speaking employees (without learning Spanish) and thereby strengthen employees’ trust and loyalty to the company.
- Identifying several common misconceptions that many Spanish speakers have about employment in this country and thereby avoid common pitfalls (caused by those misconceptions) in trying to build a good rapport with Spanish-speaking employees.
- Holding effective benefit enrollment and/or training meetings in Spanish, which result in improved participation in employer-sponsored benefit plans and/or improved compliance with regulations and company policy or directives
- Improving your bottom line by avoiding costly mistakes and time-consuming miscommunication.
About the speaker:
Melissa Burkhardt With an MA in Education from Columbia Teachers College, Melissa Burkhart was a teacher for ten years, working closely with Spanish-speaking students and their families. She is currently the president of Futuro Sólido USA, a Spanish-language agency emphasizing bridging cultural as well as language barriers. Designed as a resource for companies that either hire or sell to Spanish speakers, Futuro Sólido has served the insurance industry for over seven years.
Melissa has presented extensively on strategies to address Spanish speakers' resistance to employer-sponsored benefits. She has done numerous presentations and radio and television appearances, and her articles on issues relating to the Spanish-speaking workforce have appeared in several publications.
Who should attend?
- HR Managers
- Benefits Specialists
- General Managers
- Safety Trainers
- Supervisors
- Production Managers
This audio conference is rated General interest
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