The Internet has changed the way people approach their own health care, creating a new breed of engaged, empowered consumer known as the ‘e-patient’. They are taking charge of finding information about their diagnoses and treatment options, and they aren’t shy about interacting online with other patients to exchange experiences and learn more. The most active searchers, according to a groundbreaking white paper by Dr. Tom Ferguson and the e-Patients Scholars Working Group, are acute (newly diagnosed) and chronic patients – arguably, the optimal candidates for clinical trial participation.

This conference profiles the new e-patient, offers strategies for getting his/her attention, and assesses the benefits and challenges of partnering with this population to optimize clinical trial participation.

This audio conference covers:

• The value and impact of the Internet among health consumers
• The overall demographics and psychographics of the e-patient
• The three kinds of e-patient and how they use the Internet
• Which e-patients are best suited for clinical trial participation, and why
• The benefits and challenges of partnering with the e-patient
• Successful strategies to get the attention of the e-patient, based on actual case studies

About the speakers:

Rob Laurens is a lead member of BBK Worldwide’s creative and strategic services group. Drawing on 12 years in patient recruitment, he directs or plays a major role in the development of new sales and customer relations, protocol analysis, strategic briefs, and focus groups. With strategic and creative talents and expertise, Rob also serves BBK as a principal copywriter, using his deft ability to translate the unique and often complex positionings, strategies, and messages of healthcare clients into approachable and compelling creative and copy.

He has produced print ads, radio and television spots, direct mail, and brochures for the complete range of BBK clients – from providers and pharmaceutical companies to medical device companies and public health institutions. Rob has led development of patient recruitment advertising in all therapeutic categories covered by BBK, and published articles in industry trade publications, most recently International Clinical Trials.

Matt Stumm develops and executes creative concepts for BBK Worldwide global client campaigns, ensuring the successful execution of the cultural adaption process with BBK's alliance companies abroad. With more than four years in the patient recruitment field, Matthew has successfully led creative concept development and execution for client campaigns across all advertising outreach vehicles, including interactive design.

He has produced campaigns in many therapeutic areas, including HIV/AIDS, rheumatoid arthritis, congestive heart failure, and breast cancer, among others. Mathew is also responsible for BBK's promotional, sales, and product development vision and efforts, including concepting, product packaging and promotion, Web and print collateral, trade show, and advertising. With a masterful eye for effective visual communication, he guides creative execution in harmony with BBK's mission and strategy.

Who should attend?

• Heads of Research and Development
• VPs of Clinical Development
• Directors of Clinical Operations
• Directors of Marketing
• Therapeutic Area Leaders
• Study Team Leaders
• Site Managers
• Study Monitors

This audio conference is rated General Interest.

*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.