The numbers don't lie: clinical trial enrollment rates dropped from 75% in 2000 to 59% in 2006 and retention rates fell from 69% to 48% during same period; delays in patient recruitment for clinical trials account for an average of 4.6 months lost per trial – an annual cumulative loss of 26 years, on average, for each company; 80% of total trials are delayed at least one month because of unfulfilled enrollment.

The bottom line? Patient recruitment as we know it just isn't working.

This audio conference presentation looks at the efforts currently used to reach recruitment goals, why they are ineffective, and why new approaches must be implemented. Our speaker shares specific strategies that can be easily implemented, and helps attendees understand the patient's perspective and how to use that awareness to make recruitment plans more effective.

This audio conference covers:

• Four commonly used patient recruitment practices and why they don't work
• Three alternate strategies attendees can use to reach patient recruitment goals
• Why success in patient recruitment depends on selecting the right sites – and one easy way to improve the site selection process
• Understanding the study subject's perspective and how to integrate this awareness in patient recruitment techniques
• An easy-to-implement mini-recruitment plan

About the speaker:

Sherry Reuter, BSN, MS has managed clinical trials for 18 years and specializes in patient recruitment and retention. She obtained her Bachelor of Science in Nursing from Emory University and her master's in Clinical Administration from George Washington University, where she is an adjunct professor. Ms. Reuter is currently president of Sherry Reuter & Associates, providing consulting services to pharmaceutical companies, contract research organizations, and other entities in the pharmaceutical and health care arenas. She has been a presenter at numerous industry meetings and published a number of articles in professional journals.

Who should attend?

• Study Coordinators
• CRAs
• Recruitment Managers
• Project Managers