Lining up European distribution can be a daunting challenge. The European market is the largest consumer and industrial market in the world. The European Union (EU) has added 12 countries since May 2004, bringing the total population of the 27 EU countries to almost 500 million. The European medical technology market has 30% of the world market. With an aging population, this market has huge growth potential and is the recipient of almost half of all US medical technology exports.
To be successful in Europe, you need to set up distributors in each local market. After you determine which countries have the highest market potential, it is vital to conduct a thorough screening & selection process to find the best possible distribution partners in those countries. In addition to setting up distributors, you may also need to consider a European support structure to accommodate long term growth, including European warehousing, reverse logistics, and potentially European product support.
This presentation focuses on the opportunities and challenges of doing business in Europe, with practical advice for handling key distribution and product support issues.
This audio conference covers:
- Benefits and challenges of doing business in Europe
- How to conduct a thorough distributor selection process
- When to consider putting in place a European support structure
- How to set up EU logistics & support locations
- Translation and tax considerations
About the speaker:
Michael van der Woude is an international business development expert and has many years of experience in international markets and advising businesses in establishing or expanding their business in the USA and Europe. In 2005 Michael became a US partner in EDM Services, specialized in assisting medical device companies with setting up international distribution. Services include international market research, identifying & selecting distributors, and managing distribution networks. In previous positions Michael helped foster U.S. business growth and development by offering support and expertise to companies expanding into the European market, and working with US companies of all sizes on how to organize their European business, including finding commercial partners, setting up logistics, and solving VAT/customs issues. Michael has a Masters Degree in Business from the University of Groningen in the Netherlands, and speaks English and Dutch. He grew up in the Netherlands and has lived with his family in Austin, Texas since 1995.
Who should attend?
- Senior management
- CFOs
- International sales managers
- Business development managers
- Marketing
- Logistics managers
- Product development
- Product managers
This audio conference is rated General Interest.
*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.