Simulation can be a powerful tool for educating your marketing staff and customers on the proper use of medical devices, creating better trained users and in turn, improving patient safety. It is also a technology tool that can be leveraged by both medical device and pharmaceutical manufacturers to benefit physicians and patients, while creating positive returns for sales and marketing.

This audio conference explores the advantages of using simulation for training, marketing and sales to improve the rollout of devices to a user community. It also includes an overview of adult learning strategies and how simulation addresses the needs of the adult learner.

This audio conference covers:

• Definition of simulation
• Components of simulation
• Ways to use simulation
• Benefits of simulation
• Impact of simulation on medical staff training

About the speaker:

Lura Wolfe is a Technical Quality Engineer with Medical Simulation Corporation. With over 20 years of experience in medical technology, she has been responsible for the implementation and rollout of computer software in the healthcare industry, and has worked with product manufacturers to train clinicians in the correct use of technology devices within clinical trials.

Ms. Wolfe currently works as a liaison between engineering and clinicians to ensure the quality of simulations produced. She holds an MA from the University of Denver and a BS from Michigan Technological University.

Who should attend?

• Directors/Managers of Sales
• Directors/Managers of Marketing
• Directors of Education and Training
• Product Managers
• Clinicians