Ideally, developing content for a global audience takes into account translation considerations during the English authoring phase. However, translation and localization issues in the source material often only come to light during translation. This generally means a longer and most likely a costlier translation phase than most companies had anticipated, and can sometimes necessitate changes to the source content after it has already been released.

This audio conference presentation is designed to provide attendees with insight and guidance on how to author and structure English content which is targeting a global audience. Rather than simply providing an exhaustive list of do’s and don’ts in writing, the speaker seeks to explain and provide possible solutions to some of the translation challenges posed by US/English-centric content.

This audio conference covers:

Pointers and examples on considerations for translation in:

• Syntax and grammar
• Terminology and standards
• Iconography
• Text expansion

About the speaker:

Sonja Jacobsen manages the Project Services Department at medical translation expert ForeignExchange Translations. Sonja has a Master's degree in translation and has worked in the localization industry for more than 12 years. Her experience includes technical translation, software QA, software and content translation tools, training, designing content authoring guidelines as well as project and people management both on the services and the client side. Sonja is currently based in Westminster, Colorado.

Who should attend?

• Communications specialists
• Content developers
• Technical writers
• Marketing coordinators and managers