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*Medical Writing – Creating a Compelling Story

Audio conference highlights:


Good writing creates a baseline for good communication. It determines how easily the reader can comprehend the intent of your communication. It is based on labeling and claims and is intended to help make your documentation understandable to clinicians, patients, their family members and other lay persons caring for patients. Good writing skills are essential to ensure safe and effective use of medical devices, highlighting proper usage, the risks and the benefits of the device in language users can understand.


In this audio conference presentation, our speaker focuses on effective writing skills for brochures, product data sheets, CME programs, training documents, white papers, ads, press releases, presentations, and other materials in order to meet the needs of the patient, clinical buyer, economic buyer, FDA, global regulatory bodies and your company. The presentation also provides information about useful reference and regulatory documents as well as a important industry best practices.


This audio conference covers:


  • A review of FDA draft guidance
  • Steps to write brochures, product data sheets, CME programs, training documents, whitepapers, ads, press releases and presentations
  • Medical writing and human factors usability testing
  • Writing style and communicating with the end user


About the speaker:


Maria Shepherd is president of Data Decision Group. She has 20 years of leadership experience in medical device and life sciences marketing in small start-ups and Fortune 100 companies. Maria has served as vice president of marketing for Oridion Medical and director of marketing for Philips Medical and Boston Scientific. She has also served on the corporate board of the American Patient Safety Foundation. Maria earned a BA in biology at the University of Pennsylvania and an MBA from Babson College.


Who should attend?


  • Research and development teams
  • Marketing officers
  • Document control teams
  • Regulatory affairs managers
  • Quality assurance managers
  • Vigilance/safety officers and managers
  • Risk management officers


Available Dates:


  • Monday, April 25, 2016 - 2:30pm Eastern
  • Thursday, April 28, 2016 - 10:00am Eastern


*Please select the date you would like to attend from the dropdown menu below.


*Please note: Each registration covers one line connected to the audio conference. Attendees dialing from separate locations are required to have separate registrations.


Product Details

Maria Shepherd, Data Decision Group
*Medical Writing – Creating a Compelling Story
Title: President
Duration: 60 minutes
Discount: Get 25% off orders over $500 using coupon code FX25%OFF
Event Type: Previously recorded 2014-07-14
Item #: acstr2014-46R
28 Apr 2016 
Registration Price:
$259.00

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